There is great potential for increasing the profits of companies by the optimization of the sales portfolio.  In addition to the sensible add on of new products or services, the elimination of unprofitable sales products is at least as important. For the correct selection of the deletion, the products must be considered in their entirety. It is not enough to focus solely on the difference between production costs and sales prices. Also costs for rejects, quality, delivery, advertising and consulting have to be included as well. After identification and deletion, further cost reductions (mostly personnel adjustments) are necessary to exploit the full savings potential. This is also the most common reason why these projects are nipped in the bud. A neutral and objective consultancy will support the business and sales management in these situations in the best possible way through workshops and a communication concept.
When adding new sales products to the portfolio, a precisely coordinated sales procedure with individual responsibilities and a schedule to be adhered to, including the correct and correctly selected key figure-based tracking, is essential.  This requires time and human resources, which is usually not sufficiently available (in operative management). In these cases Janssen Business Consulting provides solutions to temporary, fair and transparent costs. 

For many reasons, it makes sense to expand business by merging with other companies and/or by taking over companies.  This is especially true in stagnating or shrinking markets. For this purpose, correspondingly interesting and interested companies must be found. Then the selected candidate should be approached in the right way. In addition to the necessary credibility, confidentiality and competence, sensitivity, neutrality and knowledge of the culture (especially in other countries) are important qualities that enable further and open discussions. If the initial contacts are promising, a new joint strategy should be drawn up. Besides the obvious synergies, there are many other factors that need to be considered such as customer, employee and supplier reactions. All this has to be considered in advance and a functioning and timely communication has to be established. 
The most difficult and substantive phase is the practical consolidation of the companies. Most errors occur here because some issues were not considered at an early stage and forces the management into a reactive position. Such a complex project becomes more promising when a consulting firm with a sufficient expertise is called in. Janssen Business Consulting has repeatedly distinguished itself in the international environment with responsible leadership of such overall projects as well as parts of them, especially the initiation and practical integration phases.

One way of achieving additional contribution margins without major risks and costs is to sell supplementary products that are ideally suited for the customers segments. This requires supply partners with certain prerequisites. In addition to well and stable functioning products, the commercial conditions (price, payment and delivery terms, additional services, ...) are of great importance. However, the highest priority in a successful cooperation should be the identical basic understanding of the common approach in the market and the trustful alliance. Part of the well know routing of Janssen Business Consulting includes the support in searching and analyzing a potential candidate, the first contact, the preparation of business plans, the negotiation of sales conditions, preparations for a smooth processing, the implementation of appropriate sales strategies and accompanying of the practical implementation.

Have all sales channels been checked in your business model and have they also been tested for suitability in practice? In many cases new ideas such as online selling are immediately ignored by the sales management or are not sufficiently considered (with the old fashioned statement "this does not work for us"). To name only a few possibilities to increase the sales turnover: establishing a sales structure with own employees, implementation of a key account management, concentration on specialized trade channels, online sales, sales with white label or a graduated brand (with clear differentiation characteristics).  Janssen Business Consulting is not only familiar with the numerous variants their advantages and disadvantages, but has also successfully implemented them . In the past, also mistakes have been made, but you can benefit from these mistakes by not having to make these negative experiences yourself.  Especially in global sales, combinations of sales channels are promising, since regionally different channels are often established and more target-oriented. Basically, the sales channels must be compatible with each other and comprehensible to the customer.